KNIA KRLS is proud to offer 95.3 KNIA on the FM dial. Chief Operating Officer Michael Suhr says that the 1320 AM signal is aimed to the south, which means that areas north of Knoxville cannot always hear the station. The new signal is a multi-directional, FM quality stereo station, which will offer the same local news, sports, weather as on 1320 AM KNIA, but with a country music format. He says this will also offer a better sound for music than an AM station can offer.