A new initiative is underway in Knoxville to get the community ready for RAGBRAI. “Wear It Wednesdays” encourages people in Knoxville to wear the RAGBRAI shirts on Wednesdays. A number of local businesses are providing discounts to those who wear those t-shirts on Wednesday.
The Chamber is also offering $10 in Chamber Bucks as part of a weekly contest. People are asked to upload a photo of themself wearing their RAGBRAI shirt on Wear it Wednesdays – the photo with the most likes by Friday will receive the prize. RAGBRAI shirts are on sale at the Knoxville Chamber of Commerce, Main Street Market, and Founders. RAGBRAI’s Ride Right Committee is stopping in Knoxville tonight as they check the route ahead of July’s big event.