With some numbers in high school sports at schools dwindling, Melcher-Dallas has seen numbers increase in recent seasons. Athletic Director Jim Crozier tells KNIA Sports it is all about selling the product. Crozier adds kids can see through when a coach is just trying to sell them a product that they do not believe in. He says the coaches at Melcher-Dallas have done a good job of making the sports fun, and also getting the desired results in the win/loss column.