As a proud member of the Independent Cinema Alliance (ICA), the Grand Theater in Knoxville will host the first annual “Independent Cinema Day” on Saturday, January 18, 2020. This social holiday is an opportunity for moviegoers nationwide to support their local independent cinemas. 

The Grand Theater is encouraging the local community to attend the movies on January 18th and share their experience on social media. Guests who attend can take pictures of themselves and post to their preferred social media channel using the hashtags #lovelocalcinema and #independentcinemaday.

Formed in 2018, the ICA is a non-profit organization that advocates on behalf of independent cinema owners by promoting innovative pro-cinema solutions to film distributors. The Grand Theater became a member of the organization in 2019.