
Taylor Hougland, Executive Vice President & Group President, Business Units, Pella Corporation
Pella Corporation announced the appointment of Taylor Hougland as Executive Vice President & Group President of Business Units. In this new role, Hougland will report directly to President & Chief Operating Officer Emily Videtto.
Hougland has experience managing large portfolios and go-to-market strategies. Most recently, he managed a multi-billion-dollar North American business unit at Whirlpool Corporation, overseeing multiple brands, product lines, and manufacturing operations with full profit and loss accountability.
“We are thrilled to welcome Taylor Hougland to Pella Corporation. His proven leadership and expertise in managing multi-brand portfolios make him the ideal fit to build on our momentum and drive our growth strategy forward. I’m confident that under Taylor’s guidance, our family of brands will continue to deliver innovative, high-quality products and services for our customers and communities,” said Emily Videtto, President & COO, Pella Corporation.
As EVP & Group President, Business Units, Hougland will be responsible for the growth strategy along with the financial performance of Pella Corporation’s family of brands including Pella, Avanti, Bonelli, Burris, CWS, Weather Shield, and Win-Dor.






