In the midst of football season, it may be hard to think about basketball, let alone how it connects to an organization many wouldn’t expect to be associated with.
Pella Opera House Executive Director Heidi Kelley is borrowing from March Madness to help patrons raise funds and pick next year’s shows through what she calls the “Pick of the Season.”
A bracket of 64 performers will be divided into four categories, and at upcoming Pella Opera House events, community members can vote for their favorites in rounds of 64, 32, 16, and 8 until four are chosen.
The remaining choices will be the acts selected for 2017-18 at the opera house. Kelley says the tournament begins at the Pella Opera House Taste on the Town season opening event and auction on October 29th.