Simpson College is currently in the process of redefining their brand messaging, what the key messages for the college will be, and how they will be presenting themselves to different stakeholder groups in the community and state. Vice President for Marketing and Strategic Communications Cathy Cole was recently featured on an In Depth with Dr. Bob Leonard about the topic, and tells KNIA News one of the issues that has troubled Simpson College in recent years is consistency of message, something that she will prioritise.
“That’s really what we’ve been lacking doing. And we’ll be tying the Simpson educational experience to outcomes. So that prospective students understand and current students and families understand that when you come to Simpson, you are going to make that commitment one time, and it will pay off for the rest of your life.”
To listen to the full interview, click below.